The Hottest Perfumes of 2025 | Is Your Favourite on the List?

The world of fragrance is always evolving, and the hottest perfumes of 2025 are delighting perfume lovers with an exciting mix of new trends and timeless classics. From innovative celebrity scents to beloved designer icons, this year’s standout fragrances span all categories. There’s something for everyone – whether you crave a long lasting perfume that lingers all day or a fresh new spritz making waves on TikTok. Read on as we count down the best-selling and most talked-about perfumes of 2025 (and see if your favourite made the list!).

A selection of popular perfume bottles illustrating some of the top fragrances of recent years, from classic luxury brands to trendy new launches. In 2025, perfume enthusiasts enjoyed both timeless favourites and buzzy debut scents in their collections.

Best Selling Perfume 2025: Global Favourites

When it comes to the best-selling perfume 2025, a few clear winners emerged worldwide. In men’s fragrance, Dior Sauvage continued its reign as a top seller – no surprise, given it’s one of the world’s bestselling male scents with its universally appealing fresh-meets-spicy vibe. On the women’s side, classic elegance held strong: Chanel Coco Mademoiselle remained immensely popular, even taking a top spot on UK sales charts this year. These enduring icons prove that timeless quality never goes out of style.

At the same time, 2025 saw new contenders climbing the global rankings. Prada Paradoxe, for example, quickly became a favourite after its recent launch – offering a modern floral-amber twist that perfume lovers adored. And let’s not forget YSL Libre (and its Intense edition): already a hit since 2020, it surged again in popularity as a best-seller in 2025 thanks to social media buzz. In short, the year’s best selling perfumes were a blend of trusty classics and fresh hits, all earning their status as “most coveted” for good reason.

Trending Fragrances for Women 2025

Looking at women’s perfumes, 2025 was all about bold florals, sweet gourmands and a dash of nostalgia. Many of the trending women's fragrances in 2025 gained fame through TikTok reviews and word of mouth. Lush white florals balanced with vanilla or caramel notes were especially in vogue, offering both femininity and warmth. One prime example is YSL Libre Intense – a rich lavender and vanilla eau de parfum that saw a huge spike in popularity (its social media-fuelled resurgence put it among the year’s top sellers). But Libre was far from the only headline-maker. Here are a few more of 2025’s most talked-about women’s scents:

• Prada Paradoxe – A modern classic in the making, this new release blends neroli, amber and musk in a chic, feminine profile. It quickly became a best-seller for its versatile day-to-night charm.
  
  

• Valentino Donna Born In Roma – A trendy evening go-to featuring jasmine, blackcurrant and bourbon vanilla. Loved for its edgy yet elegant vibe, it remained a favourite for nights out and special occasions.
  
  

• Lancôme La Vie Est Belle – The ever-popular “life is beautiful” perfume (iris, praline and vanilla) is still going strong in 2025. This warm, sweet floral ranks among the year’s top sellers, proving its enduring appeal.
  
  

• YSL Black Opium – A party-girl favourite that blends coffee, pear and vanilla. Despite launching nearly a decade ago, Black Opium’s seductive gourmand allure keeps it on the trending list year after year.
  
  

• Parfums de Marly Delina Exclusif – Niche perfumes went mainstream too! This luxurious rose-oud fragrance became a surprise hit beyond the niche crowd, showing that 2025’s perfume lovers are embracing unique, long-lasting perfumes with personality.
  
  

From sweet and playful to sophisticated and sultry, these perfumes had everyone talking in 2025. It’s clear that women’s fragrance trends this year celebrated individuality – whether through rediscovering classics or flaunting bold new signatures.

Best Perfumes for Men 2025: Timeless & Trendy Scents

Men’s fragrances in 2025 struck a balance between fresh and intense. The best perfumes for men this year included both iconic staples and modern innovations, giving guys plenty of ways to express their style. On the classic side, Dior Sauvage (with its crisp bergamot and ambroxan spice) remained a worldwide favourite and a fixture on best-seller lists. Equally iconic, Bleu de Chanel – that perfect blend of citrus, woods and incense – is now considered a must-have modern classic, and continues to top men’s fragrance charts in the UK and beyond. These scents are popular for a reason: they’re versatile, compliment-generating and effortlessly masculine.

Men seeking a touch of luxury in 2025 also turned to niche and high-end options. Creed Aventus, for example, upheld its status as the ultimate power scent – a bold mix of pineapple, oakmoss and smoky woods that still captivates enthusiasts years on. And for those who love something daring, Versace Eros Flame offered a spicy twist on a beloved scent, with warm pepper and vanilla notes amping up the sensuality. On the other hand, younger guys and the young-at-heart kept the trend of sweet freshness alive with picks like Paco Rabanne 1 Million (a playful cinnamon-leather concoction that refuses to quit the spotlight).

In summary, 2025’s top men’s fragrances ranged from fresh everyday colognes to intense evening blends. Whether it’s a timeless designer aftershave or a new parfum release, the common thread was confidence – these are scents that make a statement. Men have never had more exciting choices to smell great all day (and night).

Long Lasting Perfumes 2025: Scents That Stay All Day

One thing we all want from a fragrance is longevity, and perfumers delivered in 2025. Many of the year’s favourites came in intense concentrations or with rich base notes, making them wonderfully long-lasting on the skin. For instance, the extrait-strength Baccarat Rouge 540 by Maison Francis Kurkdjian remained hugely popular not just for its unique sweet-woody aroma, but also for its legendary all-day performance (it’s still a top seller at luxury stores). In men’s line-ups, potent editions like Dior Sauvage Elixir demonstrated how a deeper, spicier take on a classic can last well into the evening. Even some affordable picks punched above their weight in longevity – a key example being the Burberry Goddess Intense EDP, highlighted by beauty editors as a best long-lasting perfume with delicious vanilla notes.

In 2025, “long-lasting” became a selling point in itself. Fragrance fans gravitated towards trending scents that they knew would stick around – after all, who doesn’t love catching whiffs of their perfume even hours after application? From strong orientals to modern freshies with high-tech fixatives, this year proved you don’t need to constantly re-spray to smell fabulous all day long.

Top Celebrity Fragrances of 2025

Celebrity perfumes made a major splash in 2025, bringing star power to the fragrance world. A slew of singers, actors and influencers launched their own signature scents – and many turned into instant best-sellers. One of the top celebrity fragrances this year came from none other than Kylie Jenner. Her perfume “Cosmic” by Kylie Jenner caused a buzz and even became the fastest-selling fragrance at a major UK retailer (Boots) in early 2025. Fans loved its sweet yet luxurious vibe, proving that a famous name plus a great scent is a winning combo.

Pop stars continued to dominate the fragrance conversation as well. Ariana Grande’s fragrance line remained hugely popular with her fans – think playful, sugary gourmands that are perfect for teens and young women. Not to be outdone, Rihanna’s niche Fenty perfume and Billie Eilish’s sultry amber gourmand both showcased how celebs are creating more sophisticated perfumes that appeal to a wider audience. Even reality TV royalty joined the fray: Khloé Kardashian debuted her own perfume this year, and it quickly earned a spot among 2025’s best sellers.

What’s driving this celebrity scent success? In part, it’s the connection fans feel – wearing a fragrance created by your favourite star is a fun form of self-expression. But importantly, the celebs are upping their game on quality. Many of 2025’s celeb perfumes, from top celebrity fragrance lines old and new, received positive reviews for their unique notes and lasting power. It’s safe to say celebrity fragrances are no longer just a novelty – they’ve become a respected (and often very best-selling) segment of the perfume market.

Best Selling Perfume 2025 UK: A British Twist

Finally, let’s talk about the UK perfume scene. British fragrance lovers embraced many global trends in 2025, but also added their own local favourites into the mix. When looking at best selling perfume 2025 UK rankings, we see a blend of luxury classics and home-grown hits. On the classic side, British shoppers continued to adore iconic staples – for example, Chanel Coco Mademoiselle is consistently a top favourite in the UK, and it maintained its status as a best-seller this year. High-end brands like Dior, Yves Saint Laurent and Jo Malone also remain go-to choices for UK perfume enthusiasts who appreciate elegance and quality.

What’s unique in the UK is how some niche and affordable fragrances have broken through to broad popularity. A great example is Liberty London’s own fragrance “LBTY Zephirine”, which launched recently and swiftly became the number-one selling scent in Liberty’s collection – in fact, it’s on track to be the top-selling product in the entire store. That’s a triumph for a boutique, artisanal perfume in a market often dominated by designer names. Meanwhile, on the high street, Marks & Spencer’s Apothecary Warmth (a cosy blend of spices and woods priced under £15) has been flying off the shelves – it’s once again the retailer’s bestselling fragrance of the year, proving you don’t need to spend a fortune for a beloved scent. And as mentioned, celebrity perfumes have a strong fanbase here: the UK saw Kylie Jenner’s fragrance sell out quickly on launch, and other celeb scents are making waves among younger buyers.

All these trends show that the UK fragrance market in 2025 is wonderfully diverse. Brits are balancing tradition and trendiness – happily wearing a classy Chanel or Dior one day, and a fun new celebrity or niche perfume the next. It’s this inclusive, eclectic taste that keeps the perfume industry exciting. So, is your favourite on the list? If not, fear not – with so many hottest perfumes of 2025 out there, your next signature scent might be just around the corner, waiting to be discovered!

Read: Top 10 Fragrance Dupes for Men in the UK (2025 Update)